Improve Your Course Content: Active Voice

Content is difficult to read on a screen. If you want students to engage with your online course, you need to improve the cognitive load. The best practices used for writing for the web include active voice, positive tone, the inverted pyramid, chunking text, bullet and number lists, and descriptive headings. In this post, we’ll examine how to improve the readability of your course using active voice.

Woman Writing
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Academic writing often slides into passive voice. Let’s be honest, we’ve all rearranged sentences to reach a word count requirement. Passive voice allows us to remove first person bias, but it makes the sentence more complex (the object happens to the subject). The reader must rearrange the sentence in his or her mind to understand it. If your content is too complex, the reader might give up.

In internet terms: tl;dr (too long, didn’t read).

Active voice is clear, concise, and easy to understand; it’s one of the best ways to improve writing. According to Strunk and White (2000):

“The habitual use of the active voice […] makes for forcible writing.”

I once inherited a document written in 45 percent passive voice. I challenged myself to only use active voice (and succeeded). The good news is you don’t have to do that. As a general rule, your content should use under 10 percent passive voice.

In some situations, you might use passive voice to remove responsibility. The famous example is an organization using “A mistake was made” rather than “I made a mistake.” In this case, the abstract verbiage removes the blame from a person; however, this usage is the exception not the rule.

Active Voice Graphic
Examples of active and passive voice. Includes Subject + Verb + Object formula.
How to convert passive voice to active voice:

  1. Find the verb: If you see “to be” (am, is, are, was, were, been, etc.), the verb is in past tense—this causes passive voice.
  2. Simplify the verb or use a descriptive verb: Replace the active verb with the “Simple Present” version (see Purdue OWL, Verb Tenses). Another option is to use a more descriptive verb.
  3. Rearrange the sentence: The best way is to write Subject + Verb + Object. You might find this difficult at first. You’re already familiar with the current sentence, and you will need to think of another way to say the same thing.

It’s okay to write a draft in passive voice—just remember to revise!

Are you a subject matter expert, instructional designer, or course editor? Or do you write for the web? Leave your favorite tips for online content in the comments below.


Berry, C., Brizee, A., Angeli, E., & Ghafoor, M. (2017, June 2). Verb Tenses. Retrieved from

Strunk, W., & White, E. B. (2000). The elements of style. New York: Longman.